Craiglist Modified Rules since 2013 till now 2015, Impact Real Estate Marketing

Craigslist gave full freedom to people to post free ads with the result that spammers went into overdrive with the result that Craigslist had to wake up and take action. At one time you could post links to your site, include external images and view tracking. All these may not be possible since Craigslist modified its rules. This has affected people, especially those who use Craigslist for real estate marketing across the USA.

Live Linking

This is a see-saw game. First it was there, then in 2013 Craigslist disabled it but reintroduced it in November 2013 but disabled it once again a couple of days later. You can, of course, include the link but it will not work. Users will have to copy-paste it into their web browsers. For real estate marketing people who have their own websites, this might create a negative impact since some Craigslist visitors might not be inclined to go through the copy-paste process.

External Images vanish

At one time ad posters could use templates and create attractive banners but Craigslist removed this facility. Now, ads are plain vanilla. At best, you can convert your banner into an image and post it.

Enhanced listings are gone

Spams and scams increased on Craigslist and they rightfully disabled enhanced listings in an effort to stop these (mal)practices. Real estate marketing people are affected since their ads do not have standout qualities. Realtors can no longer embed logos. HTML tags are not recognized.
In short, Craigslist have leveled the playing field.
This means real estate marketers must make more effective use of Headline, body text and images.
Headline: Real estate marketers need to come up with attention grabbing headlines that include maximum information in the fewest possible words and initiate action from viewers.
Body Text: gone are days of extended paragraph based text. Real estate marketers must rely on to the point, informative, bulleted lists that convey every little bit of information the visitor wants.

Images

 Instead of dull images captured with smartphones, realtors need to take pains to capture some really beautiful shots of interiors with appropriate lighting, exteriors to show the façade and a photo of the neighborhood.

If the old facilities have vanished does it mean real estate agents are out in the cold? No. The bright side is that Craigslist is now available on mobile and marketers can use their mobile devices to post ads knowing majority of people online are using their smartphones to search for apartments. In a way one can consider the changes as being all for the better. As one knows, an ad on a mobile device displaying the phone number allows direct calling, so, if the live link is removed, it does not have that much of an impact. In fact the changes could be termed evolutionary given the mobility factor.

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